I've always been fascinated by people
and how they interact with objects.
We form strong relationships with the things we enjoy using the most. As good as some products perform, it can still be easy to miss insights that would otherwise improve a product's experience and profitability. I process these insights and systematically design a product while prioritizing my design requirements.
For storytelling & video, I use the same systematic design process. Its boils down to asking the right questions and navigating with thoughtful rationale towards launching a product or video that best represents their brand.
Speaking of branding...so the story behind my logo...well, let's just say I had it first :)